Tuesday 15 March 2016

OUGD502: Studio Brief 1 - Creative Report: Prints: Production

OUGD502 Studio Brief 1 - Creative Report

Prints: Production 


To elevate the production quality of the resolution I chose to screen print the designs as this would add a tactile finish to the prints and make them more desirable using traditional print methods and craftsmanship as opposed to digital printing. To further create a high quality resolution I also used specialist paper from Fred Aldous, I chose Cyclus Offset 300GSM as the off-white finish created a more relaxed aesthetic than the clinical stark white, the thick weight made the prints substantial to hold and frame effectively. I decided on an A5 scale for the prints as too much white space around the minimal aesthetic would be ineffective and this scale made for a well proportioned print. 

Mixing the colours was really enjoyable as I had full control of the colour palette. Ive used a lot of pastels within my practice and Ben's work also advocates this creating a clear aesthetic style for the colour palette. I created a pastel peach, blue and aqua as these colours complemented each other nicely and I felt they were reflective of California (ben's location). I also experimented with an electric blue to keep the colour palette cool however felt this was too bold as a set with the pastels and based on extensive student feedback concluded the peach worked better as a set. 




The colours translated slightly lighter when printing than in the pot which slightly decreased the legibility from a far however close up the colours worked well complimenting each other and conforming to mine and ben's sense of style used within our portfolios. The prints worked great as a set using the minimal line illustrations completed my the distorted type to create a engaging aesthetic that appeals to my sense of style. The stock complements the pastel colour scheme and the screen printing adds a tactile finish that elevates the quality of the production. I am really happy with the outcome and am looking forward to getting feedback from Ben. I have mostly enjoyed the process of collaborating as Ben treated me as a designer not as a student which was really nice to be accepted and work professionally with a designer I admire and see he genuinely values my contribution. 


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