Matthew Scarf from GF Smith came into the studio to give a talk about the company and how it influences the industry as well as how I can start to use them as a student. He gave a brief history of the company before talking about the different paper options they supply the main strand being the colour plan selection which features 50 colours, 25 embossings and 8 weights these are all dyed creating beautiful high quality stock that has no white edges and a luxurious feel. They also stock a range of specialist papers that each have unique properties and can elevate the quality of a project. Matt talked us through the factory services the offer which included;
- Handmake envelopes
- Duplexing
- Bespoke dummies
- sampling service
He talked about how we as students can request samples through the university to allow us to start to engage with the stock within our current practise. I took away from the talk how the choice of stock can inform a design and really elevate the quality of the outcome, the papers from GF Smith will create a luxury feel for the resolution and further appeal to an audience. Following the talk matt brought in a range of samples for us to look at all using GF Smith stock this demonstrated to me just how the informed use of approbate stock can elevate a piece of print and add a totally new dimensions and connotations to the resolution. This got me thinking about specialist paper stock and how it can stat to be implemented within my practice, Ive started to do this already within my publication design but hope to use it within the collaboration with Ben Biondo making the print resolutions of a high quality and desirable as a limited edition collective run.
No comments:
Post a Comment