OUGD602: Live Brief - Record Store Day 2017

Working on a live brief with Rowan was a good experience in liaising with a client and ensuring a constant line of communication throughout the design process. Working with Jumbo Records to create a campaign for their 2017 record store day event creates a live opportunity to work with a client and be attributed to my portfolio. The response to the brief is a sophisticated and conceptually relevant to fulfil both the clients needs and engages the target audience appropriately. The concept is playful and innovative taking the well established jumbo branding and dissecting the letterforms to reimagine them as abstract patterns. this cleverly establishes the brand while creating an aesthetic that is representative of the record store community and appeal to the target audience. Screen printing the resolutions creates a mindful approach to the production method as screen printing is similar to vinyl in that it creates an appreciation for the process and further engages the target audience who are largely part of the creative community, this is also considerably cheaper to produce for the client than digitally printing the resolutions and in this case is more contextually appropriate. Commercially the design direction is appropriate as although it promotes a celebration of Vinyl music through the Record Store Day celebration the aesthetic reinforces the brand and encourages its audience to shop at JUMBO records as opposed to one of the other established independent music stores in Leeds that will also be holding Record Store Day celebrations. 

Working collaboratively with Rowan went really well, The resolution is finished to a high quality and is representative of our individual design styles the process of collaborating allowed me to step out of my comfort zone within the design process and helped me reflect on this and identify areas in which I can improve such as planning my time, especially when producing large physical resolutions. The client reacted really positively to the final resolutions and said they fitted the store perfectly and fully resolved the brief, this was positive to hear and demonstrates a sophisticated understanding of product, range, and distribution.