Working with a new concept we went back to the drawing board in creating the brands identity. We took the interim feedback on board in aiming to create a personable logo that emotively engages with its target audience, I came up with a range of initial ideas that utilised a range of creative copy and engaging compositions.
When discussed with the rest of the group, everyone liked the use of the signature within the logo as this was a way to integrate the personable brand connotations discussed by the creative directors within the interim feedback. This further adds to connotations that the fictional brand ambassador Mr. Potter has produced this tea just for its user, signed off with his personal seal of approval, which aids the adoption of nootropics into the users lifestyle if it is perceived to be legitimate and safe. Developing the concept into a refined logo we agreed Lo should conduct most of the final design playing to her strengths of hand rendered type to create the personable logomark.
The final design works appropriately to connote the humanist ethos of the brand which is reinforced through the hand rendered logomark. The logotype is produced from a mono typeface that feels traditional without being a serif as we wanted to still create a contemporary feel to the brand, which is reflective of typewriter fonts playing further into the character of Mr. Potter. The design will engage the target audience while taking the initial connotation of danger and risk out of the nootropics marketplace to ensure the brand is fully adopted by the user.
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