The packaging reflects the luxury connotations of the brand, is appropriate to the context and back story of Mr.Potter, will appeal to its target audience and sit well within premium retail environments. The design direction is contemporary to reflect the innovation within the product yet traditionally charming and is sure to attract the attention of the target audience within busy retail environments. The sandblasted logos reinforce the brand from eye level and further enforce the luxury nature of the product. The overall quality of the resolution is finished to a high standard that mimics industry processes with the facilities we have available to us within college. We photographed the product in a homely environment to reinforce its contact when delivering the presentation which succeeds in depicting a commercial and successful concept that innovativley challenges the brief.
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