OUGD602: DBA - Feedback

Unfortunately our team wasn't chosen as the winners of the DBA competition, however the experience was really beneficial as we got some great feedback from the creative directors. 

They loved the idea of Mr Potter and how the brand had a British feeling but wasn't stereotyped or cliche. They were impressed with the outcome and the quality of the final packaging commenting on the success of the aesthetic style making it approbate for its audience, they could see the product doing well in its primary environment of high end department stores. Within their feedback they started how they would have like to hear more about the backstory of Mr. Potter, such as how we imagined the character and wished within the presentation we immersed them within the 'mr. potter universe' 

I really enjoyed the process of working collaboratively, our individual skill sets definitely help develop a resolution no individual designer could have created in isolation, we worked well as a team to manager our individual commitments such as workloads and external placements to come together and create a successful response to the brief.