Studio Brief 2 - Self Branding: Business Card Production

Production

I printed my final business card in digital print to see how the final design worked in context. I thought they worked well as the front display logo created bold engaging aesthetic. I liked the minimal reverse design as it used plenty of white space giving the design a contemporary aesthetic. I feel the bold display typeface works well as it is the first thing that catches the eye on the reverse side of the card. The body copy printed slightly smaller than anticipated however I personally like the small text as I think it allows the whole design to breathe and doesn't overcomplicate the minimal design. 

I printed my business cards on a range of stocks to experiment with different stock choices. I sampled GF Smith 135gsm ice white stock as I felt this would give a clean feel that enhance my modern contemporary aesthetic. Somerset antique white 250gsm stock as I wanted to experiment with different paper weights and standard matt stock from the print room. I printed my designs on all the sample stocks and ultimately found the standard white print room stock to work best. The G F Smith stock was too thin for the purpose of a business card and the somerset stock made the ink bleed causing the images to be less sharp and vibrant. I am happy with the final outcome of my printing however would suggest my final stock choice is still slightly too thin for business cards. If producing these for real life application I would consider outsourcing the printing from specialist business card printers such as moo.com which provide great quality prints on industry leading stock.