Study Task 1 Getting to know people

Study Task 1 - Getting to know people 

As part of our formal Personal and Professional Practise (PPP) briefing we were given out first study task to complete. This required us to be split up into small groups and given a specific design studio to research and create a presentation for in a short space of time. This requires time management and communication skills to ensure the task was executed within the short time period. We were tasked with finding the following information about our given studio; 

• Who are they?
• Where are they based?
• What do they do?
• How do they do it?
• Why are they unique?

As there was 5 members in our group we quickly assigned each member a question to independently research in order to ensure all the questions would have been fully researched before the presentations. I feel this worked well as it allowed us to collect in depth research before explaining to the group what information we had individually uncovered so that we could prepare an effective presentation. 

Our assigned studio was 'Snask' of which no one in the group had heard of this studio before, this made it exciting to research a contemporary studio with no prior knowledge. 

Snask Logo

Who are they?

- Swedish creative industry.

- They believe in standing out and having an opinion that would be stood up for.

- Within their branding they want to tell a story and be very personal.

- Snask stands for Candy, filth and gossip. 

Where are they Based?

- They originally studied in Carlisle in 2007.

- They are now based in the heart of Stockholm where their work continues even today.

What do they do?

- Snask is an internationally renowned Design, Brand and Film agency, who create the heart and souls of brands and reinvents existing ones. 

-They have 10 point manifestos which look like the 10 commandments that we see in the Bible. One of their examples is "If you don't like your work quit" 

- They create designs, graphic identities, short films, tv commercials and many more. 

How they do it?

- Create their work based on opinions and what they stand up for.

- Do so by challenging social conventions.

- Brand Strategy .

- Brand Identity.

- Brand Story.

Why are they unique?

- They believe in standing out with there strong opinions and ability and willingness to question and challenge social conventions.

- Their confrontational style makes there studio bold and unique.

- There colloquial style brings a new social concept to the industry with the reinvention of client relations.

- They stem from the ideology of making friends which has allowed them to become world renowned as a studio with clients saying extremely positive things such as 'young, fresh, competent and professional' and as summarised by John Watters.

Overall I think we as a whole worked very well as a group, all tasks were performed efficiently and to a high standard which is important under time restrains. I really like our assigned studio, there bold designs and confident unapologetic ethos is infectious. There alternative approach and colloquial style works well for them and is a refreshing change to the monotonous corporate studios, ultimately I admire Snask for branching as different and unique yet remaining professional and efficient.